Monday 18 October 2010

Frieze of Access: Frieze 2010 review at Art21



Above: Jack Strange (Limoncello) at Sunday Art Fair.

As part of this year’s Frieze Art Fair, Simon Fujiwara, the winner of the 2010 Cartier award, has conjured up a faux-archaeological Roman site, bits of which are sometimes exposed in the main body of the fair. It’s all genial and non-threatening fun-poking (there’s the unearthed house of a female collector, full of coins and an archaic handbag; you get the picture) and makes enough winking references to make the cognoscenti feel good, so it’s not much of a surprise why he won. This, by and large, is the tone of a selling event that has transformed itself into a cultural one. Disingenuous self-deprecation abounds, aimed at both the skeptical outsider and the knowing insider.

Much funnier is Annika Ström’s Ten Embarrassed Men, a group of identically dressed middle-aged actors, who huddle around en masse looking awkward, organized by the artist as a response to the representation of women in art fairs. How it really works is by providing a welcome bum note to the atmosphere of overweening economic confidence (however hyperbolic) that surrounds it. David Shrigley’s stand at Stephen Friedman Gallery is, as you’d expect, properly LOL-funny, which makes his presence at the art fair a bit anachronistic, and his appropriation by the art mainstream an ongoing puzzle. The artist himself was in attendance, painting temporary tattoos on people’s arms. I watched him slowly paint a fly on a man’s forearm. Everyone looked on, looking serious, filming on their phones.

The rest is here.

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